5/7/2020
Multimedia content is playing a transformational role in how we work, play and live.
The growth, enabled via advances in capture, production and distribution of content, has created significant new opportunities for all players in the content ecosystem. Not only are we seeing this in the traditional industries where multimedia content is the core business (such as M&E, advertising, broadcast TV, Sports, Education, etc.), but also in enterprises across industries where rich multimedia content is increasingly at the center of their growth strategy.
But fully exploiting the opportunities that this growth brings has some significant challenges. Discovery, customer engagement, collaboration and compliance are just some of them.
We believe that organizing content around value is the only way to keep up with this growth and exploit the opportunities it brings.
Value is to intimately know the content. It is to know the next level of detail on the who, what, when and how of your content to chart a course for the future or to ensure that your content is aligned with your strategy.
Given the scale of the problem, it is humanly impossible and/or prohibitively expensive to keep up with all these aspects using traditional techniques. So, a simplification is required - simplification that is enabled by focusing on VALUE through the entire lifecycle of your content; simplification that is an imperative, not just a “nice-to-have”.
We believe that this simplification is possible only via a paradigm shift from “simple management” to “value based management” in the tools that are used today to deal with multimedia content.
Simple management features are widely available and easy to enable at a low cost. But, the business needs are quickly shifting to finding new ways to organize and truly capture the value from this content explosion. Value that will generate the ROI to justify the spend on the tools.
The content explosion experienced by businesses across industries brings the challenge of ensuring the content is discoverable, compliant and engageable. A platform built for content management that expects users as the main drivers of value extraction just do not scale. So, the tools built around value can fully or partially automate these tasks and free the business to focus on other activities to fuel growth.
Businesses today make use of all platforms and distribution channels at their disposal to engage with their customers. But do they have all the tools to maximize this engagement? We believe that tools built around the intrinsic value of the content can transform the customer engagement and in return help get a clearer understanding of customer preferences. It can provide interesting ways for the customer to engage with a businesses content and improve engagement. A strong feedback loop.
For enterprises, content proliferation has also led to the problem of ensuring consistency in internal strategy and external messaging. This is especially pronounced in large companies with many different business units churning out content. Using traditional tools and throwing people at the problem is often not the answer - not only because it can add unreasonable costs but also because it is inefficient, unscalable. “Value based management” tools can effectively address this problem by taking more of the responsibility of ensuring consistency.
Multimedia content that businesses deal with today could be a result of collaborative effort between players within and/or outside the company. A simple management platform can provide the tools to enable this collaboration, however a value based approach can take this collaboration to the next level by ensuring clearer communication and continuous alignment of strategy throughout the content lifecycle.
While human involvement is important in curating content, it is an expensive and time consuming process. We believe that this process can be optimized by the human curator leaning on the value based management tools that provides an objective view of the content and the analytics surrounding it. This frees the human to focus on the creative process.
Depending on the industry/use case, media content ages differently. However, in general, the goal is to maximize the life of your content so that it stays relevant to your customer as long as possible (akin to having it appear on the first page of a google search result) . A platform focused on the value of content and understanding the target audience can help find newer channels/strategies to make this happen.
Our mission is to help businesses unlock the true potential of their multimedia content. We achieve this by bringing the power of ML and AI to our customers through our platform. Download our white paper here to learn more about our value based management approach.
We would love to connect with you to discuss ways we might be able to help and/or schedule a demo.
contact@splycex.com
(650) 260-8383 M-F (9am - 5pm PT)
